Free Radio Advertising is Easy To Get If You Can Think Like A Radio Talk Show Host

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Many people think that radio and Live DJ  are difficult to get booked on and that radio and TV producers are power-hungry gatekeepers that don't want to share their kingdom with anyone. In reality, the opposite is true. Radio Talk Show Hosts want you to be on their shows as much as you want to be on their shows. Booking exciting and entertaining guests is what they do for a living. It's all part of their jobs.

The average radio show lasts between 3-4 hours everyday. That's about 20 hours of original material that radio hosts and producers are tasked with producing. You try talking for 20 hours a week and see how well you do. That is why radio shows actively pursue guests for their programs. You need free radio publicity and free radio advertising, they need free guests to fill their broadcast schedule. It's a win-win.

So why is it that so many people you talk to are finding it difficult to get booked on radio Live DJ ? Why do so many experts have difficulty getting free radio publicity? Simple, because they aren't thinking like radio hosts. When making your pitch remember these three simple rules:

1) Radio Hosts Don't Care About YOUR Product, They Care About THEIR Product.

And their product is their Live DJ . It is their job to produce the best, most entertaining program that they can each and everyday. They don't really care about your new book, or your latest invention, or your killer blog, or your new song. All they care about is their audience. That means YOU should care about their audience too. Know who the target demo is. Know what interests them and target your segment around them. If you can entertain the audience, then you are making the host's job easier and you will be asked back again and again.





Tag: Live DJ

The History of the Television Talk Show Host

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In those long-ago days, ABC and CBS had their offices on Sixth Avenue (now known as Avenue of the Americas), NBC, the peacock network, was then and is now at Rockefeller Center in the very heart of town and Dumont, later to become Metromedia, was located almost out of the business district on east 67th Street.

There were no TV studios in Los Angeles and all programming - and all of the TV stars - lived and worked in New York. That was certainly true for the very first Live DJ hosts.

Beginning in the early 1950s, CBS hired a soft-talking Indianan by the name of Herb Shriner. He would sit on a chair by a small desk and amiably interview celebrity guests. He may have been the first, but he was by no means the last.

The first breakout star in the Live DJ  business was a performer named Jack Paar. Older readers may remember him for his somewhat "off-the-cuff" style, his clever banter with guests and his ability to keep his one-hour show fluid, fast-moving and entertaining.

Paar may have been the "model" for all who followed him, like the multi-talented and always-laughing young Steve Allen. A prolific songwriter, Steve Allen also was very funny as a talk show host, forever giggling out loud along with his guests and also in the silly, but often hilarious, skits that took place on every show which also included his legendary "Man In The Street" interviews with Don Knotts, Tom Poston and others.





Tag: Live DJ