Live DJ
Many people think that radio and Live DJ are difficult to get booked on and that radio and TV producers are power-hungry gatekeepers that don't want to share their kingdom with anyone. In reality, the opposite is true. Radio Talk Show Hosts want you to be on their shows as much as you want to be on their shows. Booking exciting and entertaining guests is what they do for a living. It's all part of their jobs.
The average radio show lasts between 3-4 hours everyday. That's about 20 hours of original material that radio hosts and producers are tasked with producing. You try talking for 20 hours a week and see how well you do. That is why radio shows actively pursue guests for their programs. You need free radio publicity and free radio advertising, they need free guests to fill their broadcast schedule. It's a win-win.
So why is it that so many people you talk to are finding it difficult to get booked on radio Live DJ ? Why do so many experts have difficulty getting free radio publicity? Simple, because they aren't thinking like radio hosts. When making your pitch remember these three simple rules:
1) Radio Hosts Don't Care About YOUR Product, They Care About THEIR Product.
And their product is their Live DJ . It is their job to produce the best, most entertaining program that they can each and everyday. They don't really care about your new book, or your latest invention, or your killer blog, or your new song. All they care about is their audience. That means YOU should care about their audience too. Know who the target demo is. Know what interests them and target your segment around them. If you can entertain the audience, then you are making the host's job easier and you will be asked back again and again.
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